We create content that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
Content Planning and Strategy
A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. Let’s go over how to create your content plan, step-by-step.
Content Creation Process
We marketers are busy. We don’t have time to waste on inefficient systems. That’s why we create processes for everything we do. We devise a system, roll it out, tweak it until it works, then repeat that system over and over to generate the results we want. Think about every marketing campaign you’ve ever done — webinars, autoresponders, surveys. Each of them had a process. Content creation is no different.
Creating the Content
While a CMS will help you manage your content, it won’t help you create it. That’s where we come in. From GIFs to infographics, these content creation we will help you look like a professional, regardless of what kind of content you’re making.
Creating a Content Plan
Content exists everywhere, but its success relies on your ability to adapt it to the medium on which it lives. One size does not fit all when it comes to posting on different mediums — or the platforms within those mediums, for that matter. Social media content varies from blog content, which is different than website content. So, you need to know how to tailor your creation to reach your audience where they are.
Analysis of the Content
The final, and arguably most important step in content creation is analyzing our content. Without data, we don’t know what’s working or how to improve it. There are several data points we track while analyzing the content, so use your goals as a guide to set some parameters.